By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
DatadanceDatadance
  • Home
  • News
  • Applications
  • Companies
  • Industries
  • Videos
  • More
    • Machine Learning
    • Legal & Ethics
    • Deep Learning
    • Community
Search
  • Privacy
  • Terms
  • Advertise
  • Contact
© 2023 Datadance. All Rights Reserved.
Reading: Oxford University spinout invents body scanner for accurate clothing measurements
Share
Sign In
Notification Show More
Latest News
AI & Big Data Expo: AI’s impact on decision-making in marketing
Industries
These Clues Hint at the True Nature of OpenAI’s Shadowy Q* Project
ChatGPT
ChatGPT’s Code Interpreter: GPT-4 Advanced Data Analysis for Data Scientists
Machine Learning
Amazon takes on ChatGPT: Tech giant launches a rival AI chatbot called Q
ChatGPT
Shocking Reality: ChatGPT’s Vulnerability to Data Breach
Machine Learning
Aa
DatadanceDatadance
Aa
  • News
  • Applications
  • Companies
  • Industries
  • Machine Learning
  • Videos
Search
  • Home
  • News
  • Applications
  • Companies
  • Machine Learning
  • Deep Learning
  • Industries
  • Legal & Ethics
  • Videos
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Advertise
  • Contact
© 2023 Datadance. All Rights Reserved.
Datadance > Blog > Industries > Oxford University spinout invents body scanner for accurate clothing measurements
Industries

Oxford University spinout invents body scanner for accurate clothing measurements

News Room
Last updated: 2023/03/08 at 1:18 PM
News Room
Share
4 Min Read
SHARE

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


An Oxford University tech spinout has invented a ‘ground breaking’ AI tool that scans users’ bodies to provide accurate clothing measurements, with the intention of streamlining the online shopping experience and saving UK retailers billions in returns.

Initially founded in 2019 by Duncan McKay, INSEAD MBA and Phil Torr, Professor of Computer Vision and Deep Learning at the University of Oxford, the tech firm went on to be awarded two Innovate UK Grants, and one Future Fashion Factory Grant in partnership with the University of Leeds with funding totalling approximately £1.2 million.

McKay said: “I have worked for L’Oreal, Unilever and PepsiCo coming up with new product ideas and consumer solutions – I built an £18m net revenue business in a year whilst at PepsiCo. I got into this because I love innovating – I get a kick out of innovation, building and scaling businesses. I founded Aistetic with Phil Torr as I experienced the problem of poor-fitting clothes personally and we both felt that we could solve this with a technology solution. With the development of our patent-pending solution, we quickly realised that our purpose is bigger than that – we want to make next-gen 3D body modelling available to anyone with a mobile device.”

Aistetic is a low-code solution that integrates into retailers’ websites with one short snippet of JavaScript which works across WordPress and Shopify stores. Using Aistetic, users can select a garment, then use AI software to scan their body and receive their measurements and clothes sizing specific to the retailer they’re shopping with within 3 minutes or less. McKay explains that this new tool can reduce rates of return by up to 30%, creating significant savings for retailers.

McKay said: “Using our tool, consumers can record themselves using their phone, tablet or computer to receive their measurements with 98% accuracy. They just need to stand back in front of the camera and turn for 10 seconds. We want to empower people with their body data to make more informed decisions that are right for them and using this tool can reduce rates of return by up to 30%. Our next step is to develop a no code solution for Shopify customers – this will make our grey labelled solution entirely no code and available on Shopify’s app marketplace platform.”

High rates of returns are not only a significant profit drag to retailers growing online businesses, they’re also a huge environmental drain of the polluting fashion sector – which the UN estimates as contributing 10% of global carbon emissions.

McKay said: “The carbon footprint of a return can be as high as 4.2 kg of carbon if the garment is taken back into the store. This is something that we often don’t think about. This technology is easily accessible – it’s a low-code solution that can be pasted into any site – and will help to promote a more responsible approach to clothing.”

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Read the full article here

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
News Room March 8, 2023
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Revolutionary Update on ChatGPT – Game Changing for AI Tools 🤯🤯 @OpenAI@AI News@Miraculous_French​
Next Article Convert to GPT3.5. It’s easy!#openai #chatgpt #gpt3
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

- Advertisement -
Ad imageAd image

Latest News

These Clues Hint at the True Nature of OpenAI’s Shadowy Q* Project
ChatGPT December 1, 2023
ChatGPT’s Code Interpreter: GPT-4 Advanced Data Analysis for Data Scientists
Machine Learning November 30, 2023
Amazon takes on ChatGPT: Tech giant launches a rival AI chatbot called Q
ChatGPT November 30, 2023
Shocking Reality: ChatGPT’s Vulnerability to Data Breach
Machine Learning November 30, 2023
How Long Does It Take To Learn Data Science?
Machine Learning November 30, 2023
What does the future hold for generative AI?
News November 29, 2023

You Might also Like

Industries

AI & Big Data Expo: AI’s impact on decision-making in marketing

December 1, 2023
Industries

Amdocs, NVIDIA and Microsoft Azure build custom LLMs for telcos

November 16, 2023
Industries

Microsoft and Siemens revolutionise industry with AI-powered Copilot

October 31, 2023
Industries

Bob Briski, DEPT:  A dive into the future of AI-powered experiences

October 25, 2023
//

Datadance is your one-top news website for the latest artificial intelligence news and updates, follow us now to get the news that matters to you!

Quick Link

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Top Topics

  • Applications
  • Companies
  • Deep Learning
  • Industries
  • Machine Learning

Sign Up for Our Newsletter

Subscribe to our newsletter to get our latest news instantly!

I have read and agree to the terms & conditions
DatadanceDatadance
Follow US

© 2023 Datadance. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Register Lost your password?